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The Social Way is a Content Production House + Social Media Studio based in Oklahoma. We exist to create scroll-stopping visuals, strategy-led captions & marketing plans for Locally-Owned Businesses.

the quality of your marketing reflects the value of your business


Through leading our community of local-ish business owners, customizing marketing strategies & creating short-form video for social media, Hilary is helping business owners extend the reach of their business beyond it's physical experience by building a brand online.

founder + social marketing strategist

Meet hilary

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Through Brand Photography, Styled Shoot Coordination & Content Creation, Caylin captures your most authentic self & unique business features ensuring that your marketing visuals remain timeless. No trend chasing to keep up!

creative media manager

Meet caylin

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— Kelsey, Owner of Krave Salon

Hilary did an incredible job giving us the tools and knowledge to improve our online space! We're so excited to start implementing all that we learned!

the social way came to the salon to teach a class and we are all still in awe

— Sydney, Social Media Manager + Copywriter

“Hilary was such a pleasure and a light to work with. She gave my curiosity permission to strengthen my faith and bleed into my business values. This not only gave me a new sense of self worth but also provided my business values to stand on. so that I work as an effective service provider and respectable CEO. I'd recommend Hilary to anyone any day!” 

coaching client spotlight

— Renelle, Intentional Motherhood Coach for Christian Moms

I had my ideas all fleshed out...but needed A LOT of help navigating Instagram, Hilary Griffin to the rescue! Collaborating with her on my new page has been a dream come true!

Social Media Management Client Spotlight





Marketing is a full-time job, it's time to pass the baton to capable hands so you can get back to focusing on your business. This means we will be taking Content Creation, Scheduling Posts, Campaign Planning & so much more off of your plate!

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social media resources

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social media content services

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social media marketing services

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social media coaching

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Get the free ultimate checklist

How  To set your business up for success on  social


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